The paper “A Tool for Audience Design: a service design perspective on media consumption“ – co-written by Prof. Simon Biggs and the knowledge exchange associate Angela Fernandez Orviz – has been accepted and will be presented at the Design Pinciples and Practices Conference in Japan.
It all started with some insights we got through our work with creative companies and our interest in the active involvement of audiences. From there loads of case studies, literature review and experimentation with paper. Little by little a brainstorming tool – deeply connected with service blueprinting and user journeys – started taking shape. As soon as we got something sensible to play with, we invited our industry partners along to a workshop. From there we started modifying and testing again and again… and we’ll keep on doing so. Also now we are building a digital prototype to play around with it in a different format and see what happens.
If anyone is interested in giving the tool a go, just get in touch.